PRFC

Search engine optimization  ( SEO ) is the process of affecting the visibility of a  website  or a  web page  in a  web search engine 's unpaid results—often referred to as "natural", " organic ", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.   SEO may target different kinds of search, including  image search ,  local search ,  video search ,  academic search , [2]  news search and industry-specific  vertical search  engines. As an  Internet marketing  strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involv...